South Carolina -based continuing education provider PCES has undergone a brand relaunch to support its re-energised business strategy.
Including a more contemporary visual identity and a brand new website, it is hoped that the relaunch will allow the accredited CEU provider to continue meeting the evolving needs of learners. It follows the appointment of Samantha Vanderpal as PR Manager at the beginning of this year.
Vanderpal explained: “Thanks to its ability to adapt to changing market conditions, PCES has consistently delivered expert, tailored continuing education to the hair and beauty industry for the past 10 years. Following our recent restructure and integration of cosmetology, hair, and esthetics experts from across the globe, I felt that the time was right to galvanise our brand identity, streamline and improve user experiences, bringing them into line with re-aligned vision and objectives. A first-class customer experience is at the heart of everything that we do, and therefore, took the decision to refresh our brand and launch a new website to ensure that both better represented our culture, our specialisms, our expert services and our vision for the future.”
The strategic highlights of the relaunch will include:
New brand identity to provide a more contemporary look for customers
A new website with improved user experience and richer content
Further investment in Social Media and Digital engagement strategy
Continued focus on customer engagement through the offering of free resources to learners such as ebooks, templates and exclusive webinars
Continued development of our portfolio of learning solutions to ensure that we stay tuned in to the needs of customers and the industry.
Alan Ray, CEO of PCES said “With our streamlined outlook and our revitalised focus, I look forward to driving PCES continued growth and development with a fresh perspective. Our relaunch will allow us to continue to evolve the education that we provide to our clients and candidates, enabling us to maintain our position as one of the best value for money, accredited continuing education providers in the country.”
PCES is the Leader in Expert Instructor-Led On-Site Classes and Interactive Online Continuing Education Classes for Cosmetologists, Barbers, Nail Techs and Estheticians.
To celebrate our re-launch this coming Monday 7th May, we will be releasing some exclusives such as discounted classes, freebies, webinars and business toolkits. Visit us and subscribe to our newsletter to be in with a chance of winning a free Online CEU Class and be a featured salon on our Blog!